KubasPrimedia Analytics delivers customized and actionable recommendations based on an expert examination of a wide variety of advertising sales issues, including, but not limited to: rate cards and pricing programs, top line revenue and volume trends, advertiser buying behavior, ad size patterns, frequency and color usage, demand, distribution, discounts and premiums, sales team feedback, flat-rating, and cross-selling.
KubasPrimedia Analytics will:
- Identify performance strengths and weaknesses
- Impart necessary insight into customer behavior
- Supply benchmarks for determining effective yields
- Deliver quantitative data to make informed decisions
- Identify patterns and opportunities to improve pricing strategy
- Sets the stage to improve selling effectiveness
What clients are saying:
“The analysis helped us identify a number of flaws with rates and pickups that occur over time, and we have been able to fix those and better standardize, which makes it easier to sell.”
Let us create a custom program for you based on our proven and reliable solutions. Contact us for more information.